PESTLE Analysis:-

PESTLE Analysis is an approach for identifying macro-environmental external factors that may impact project or organisation. This shall help organisations in strategic decision making, driving the organisational changes or performing the business analysis.

PESTLE Analysis:-

Some common situations where PESTLE analysis will be useful are as follows –

  • Strategic planning for business, products, services and others
  • Planning your external communication like advertising, marketing, and others
  • During product design / service design
  • Organisational change management

PESTLE can also be combined with SWOT for making better informed decisions.